Causey

Many business and nonprofit leaders know this frustration well. The strategic plan is approved, shared with the board, and celebrated. Then gradually, it becomes harder to see in daily operations. The mission remains strong and the commitment unwavering, but execution loses visibility.

Mark Jones, Founder of Jenark Business Solutions, has spent more than 40 years coaching across elite sport, business leadership, and community organizations. Across every environment, one principle has consistently guided his work:

“Purpose drives performance.”

For Mark, partnering with nonprofits and mission-driven organizations is a natural extension of that belief.

“These are teams who care deeply, who show up with heart, and who want to make a difference,” he explains. “What keeps the work meaningful is helping them turn that passion into structure, giving them a system that translates purpose into progress and visible social impact.”

Because passion alone is not enough.

“When strategy becomes visible, measurable, and executable, impact becomes inevitable.”

 

Buy-In Is Built Through Ownership

Creating genuine buy-in for change remains one of the biggest challenges leaders face. Mark is clear that agreement alone does not create momentum.

“Buy-in isn’t about agreement, it’s about ownership.”

He often reinforces a principle that shapes his work with leadership teams:

“People will support what they themselves create.”

Lasting change happens when teams are invited to help shape not only the vision, but also the behaviors, rhythms, and accountability that bring that vision to life.

“Collaboration isn’t a workshop; it’s a discipline and a teachable skill.”

When strategy connects directly to daily actions and progress is measured in meaningful ways, change becomes embedded rather than imposed.

The Jenark VPM³⁺ Framework™ was designed to support that alignment. When integrated with Causey, strategy moves beyond static planning. It becomes a structured performance system that strengthens visibility, accountability, and execution across the organization.

 

Strategy Is a Discipline, Not a Document

A common mindset still limits many organizations: the belief that strategy is a document created once a year and reviewed at board meetings.

Mark challenges that assumption directly.

“In my world, strategy isn’t a document, it’s a discipline.”

Instead of treating strategy as an annual exercise, he works with leaders to embed it into the organization’s operating rhythm.

“We move from static plans to dynamic systems, where strategy is visible, trackable, and owned across the organization.”

When strategy becomes part of everyday work, culture begins to shift. Behavior becomes more intentional. Accountability becomes clearer. Teams understand how their daily work contributes to long-term outcomes.

“When leaders see strategy as a living system, not a one-off event, everything changes. That’s where execution begins.”

 

Visibility Changes Performance

When strategy moves from planning into action, one factor makes the greatest difference.

“The biggest difference? Visibility.”

Housing a strategic plan inside the Causey platform gives it a digital home. Teams can see what is on track, what needs attention, and where support is required. Leaders can assign ownership, monitor progress, and step in early when momentum slows.

Instead of reviewing strategy once a year at a board meeting, leaders begin reviewing progress weekly inside Causey, with clear owners, visible milestones, and shared accountability across teams.

“Causey gives strategy a digital home. VPM³⁺ gives it structure and logic,” Mark explains. “When used together, they turn planning into daily operational behaviors that improve execution and delivery of strategic objectives.”

Clients often notice the difference quickly.

“The change is immediate. There is more clarity and focus, more alignment, and more momentum.”

When everyone can see the plan and understand their role in delivering it, execution strengthens naturally.

 

The Future of Strategic Planning in the Nonprofit Sector

Mark sees a meaningful shift taking place across the nonprofit sector.

“For years, nonprofits have been rich in purpose but poor in structure, always struggling to maximize impact. That’s changing.”

Today’s leaders are demanding greater visibility, stronger accountability, and measurable results.

“It’s not just passion anymore. It’s performance and social impact. Social impact is the new metric.”

In this evolving landscape, trusted advisors and facilitators play an essential role.

“Not as experts who drop in with answers, but as partners who build capability, hold stakeholders accountable for delivery, review and fine-tune systems, and support long-term transformation.”

For Mark, the direction is clear.

“It isn’t about creating better documents. It’s about collaborative approaches to building capability, improving service delivery, increasing impact, and delivering results that inspire and transform.”

When purpose is supported by structure, visibility, and accountability, strategy becomes more than a plan.

It becomes a system that drives performance in service of the mission.

 

Ready to Make Strategy Work Every Day?

If your organization is ready to move strategy from document to daily discipline, Jenark Business Solutions and Causey can help you build the structure, visibility, and accountability to make it happen.

Learn more about how the Jenark VPM³⁺ Framework™ integrates with Causey to turn purpose into measurable performance.